The Leeds Jungle 7s Festival, is a rugby sevens festival held at West Park Leeds RUFC every summer. With 2024 being the biggest year for the festival so far, a branded festival site map needed creating, to be shared on socials and printed for the event.
The Concept LJ7s needed a clear and understandable site map, yet still following its tropical and colourful brand guidelines.
The Solution Taking inspiration from isometric festival maps, and combining it with LJ7s visual identity, the map features clear callout features to denote each area, with tags for festivalgoers to identify the various tents (whether that be the drinks, DJ, merch or medical tents). Each tent and stand are custom, hand-drawn illustrations.