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Information
Brief
Rcing Cushion, a brand dedicated to creating Formula 1-inspired cushions and décor, sought a refreshed visual identity to better capture the energy, sophistication, and precision of the sport.
The Concept
At the heart of the refreshed identity is the concept of "Curves in Motion". The logo’s fluid lines symbolize the continuous, fast-paced energy of F1 racing, while also nodding to the precision and craftsmanship the sport. The use of track-inspired shapes captures the thrill of the race, while the tyre and chassis references add a mechanical elegance, creating a harmonious blend of speed and style.
The Concept
At the heart of the refreshed identity is the concept of "Curves in Motion". The logo’s fluid lines symbolize the continuous, fast-paced energy of F1 racing, while also nodding to the precision and craftsmanship the sport. The use of track-inspired shapes captures the thrill of the race, while the tyre and chassis references add a mechanical elegance, creating a harmonious blend of speed and style.
The Solution
The reimagined brand identity features a refined logo inspired by the iconic curvature of famous F1 racing tracks. The flowing lines and sweeping forms subtly evoke the speed, fluidity, and movement of the sport. Additional inspiration was drawn from the smooth contours of F1 tyres and the aerodynamic chassis of the cars, resulting in an identity that feels both elegant and performance-driven.
The reimagined brand identity features a refined logo inspired by the iconic curvature of famous F1 racing tracks. The flowing lines and sweeping forms subtly evoke the speed, fluidity, and movement of the sport. Additional inspiration was drawn from the smooth contours of F1 tyres and the aerodynamic chassis of the cars, resulting in an identity that feels both elegant and performance-driven.
Initial Logo/Icon Development
Final Logo Outcome